We’re Catrine and Philip, serial entrepreneurs born and raised in Sweden with a strong passion of changing the world for the better through new innovations. Since way back, our thoughts have been stuck at the major problems of plastic pollution and all of the negative consequences that come with it. The problems are so significant and affect every single living thing on this planet, therefore it takes new and smarter solutions to tackle these problems within a short period of time.

Packaging of products is responsible for the dominant production of disposable plastic items. It’s a dangerous material that usually ends up in our waters and breaks down into micro particles that causes great damage to our nature, animals and human beings. Our concerned thoughts of the long term effects of plastics became the main foundation for our company and the development of our plastic- and toxic free laundry detergent. The end result of our product development was a plant based, concentrated detergent without toxic ingredients, a convenient product, less mess, a fantastic space saver, lighter (124 g) and 100% plastic free but yet with a strong cleaning power. Shortly after our product was done, it got its name “LAUNDRY SHEETS” and it became one of the world's first plant based and plastic free detergents in the shape of concentrated white sheets.