If you’re on the hunt for an eco-friendly laundry detergent, you might feel overwhelmed by the variety of choices available on the market. The sad reality is that many brands which tout themselves to be “natural”, “organic” and “non-toxic” don’t always live up to their claims. This is called greenwashing - where companies mislead consumers about the environmental benefits of a product. This puts the onus on the consumer to see past the marketing tactics and splashy packaging to determine the “greenness” of product. So, how can you tell whether a laundry detergent is truly eco-friendly? Here are a few tips that can help you make the best choice. Ingredients Most laundry detergents contain toxic chemicals such as phosphates, surfactants, formaldehyde, and bleach which lead to negative effects on human health and environment. These chemicals remain in your clothes fabric after a wash and drain into waterways, contaminating water sources and endangering aquatic...